Privacy Policy

Effective Date: June 5, 2025

This Privacy Policy describes how Matter Formula ("Matter," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our services, which include:

Our websites (collectively, the "Site"), mobile applications (collectively, the "Application"), and kiosks or tablets at Matter restaurants (together with the Site and the Application, the "Services")
Personalized nutrition coaching and tracking tools
Meal ordering and delivery services
Customer support and other interactions

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information from and about you in various ways:

a. Information You Provide to Us

Contact Information: Name, email address, phone number, mailing or delivery address.
Account Information: Username, password, preferences, and other account details.
Health and Nutrition Data: Dietary preferences, allergies, weight, activity levels, and other health-related information.
Demographic Information: Such as gender or age
Order Information: Meal selections, payment details, and transaction history.
Feedback and Communications: Information you provide when you contact us, participate in surveys, provide feedback, or otherwise communicate with us.
Security Data: Security camera footage of our restaurants and other facilities.
Information about Others: If you decide to invite a third party to create an account with us, you are responsible for ensuring that you have their permission to share their personal information (such as name and email) with us.
Other Information that is not specifically listed in this Privacy Policy, which we will use consistent with this Privacy Policy or as otherwise explained at or before the time of collection

b. Information We Collect Automatically

When you access the Services or our communications, we, our service providers and third-party partners may automatically log, monitor and record information about you, your computer or mobile device, and your activity over time on the Services and other online services for the purposes described in the How We Use Your Information section below. This information includes:

Device Information: IP address, browser type, operating system, manufacturer and model, device identifiers, and mobile device carrier.
Usage Data: Pages visited, time spent on pages, clickstream data, date and time of your visit, search terms you enter using our Services and other usage statistics.
Location Information: General location data based on your IP address or device settings.

c. Information from Third Parties

We may receive information about you from third-party sources, such as:

Service Providers: Payment processors, delivery partners, analytics providers.
Social Media Platforms: If you interact with our content on social media.
Publicly-Available Sources

d. Cookies and Other Data Collection Technologies

Some of the information that we, our service providers and third-party partners collect automatically is collected through the following technologies:

Cookies: Cookies used on our site include cookies that we serve as well as cookies served by third parties that we work with to enable the services they provide, such as website/application analytics services that track traffic and usage.
Pixels: We may use pixels to collect information about your interactions with our email messages, such as the links you click on and whether you open or forward a message, the date and time of these interactions and the device you use to read emails.
Browser web storage (including HTML5), also known as locally stored objects, functions like cookies but enables the storage of a larger amount of data.
Software Development Kits, or SDKs, which are used to incorporate third party computer code into our Application that allows our service providers or third party partners to collect data directly from our Application for a variety of purposes, including to provide us with analytics regarding the use of our Application, to integrate with social media, add features or functionality to our Application, or to facilitate and measure the effectiveness of online advertising.

2. How We Use Your Information

We use your information to:

Provide and improve our Services
Personalize your experience
Process transactions and fulfill orders, including by communicating them to our local restaurants and service providers and providing you with receipts, order confirmations and pickup instructions
Communicate with you about your account and our Services
Send marketing and promotional communications (you can opt-out at any time)
Conduct research and analytics
Enable security features, such as by remembering devices from which you have previously logged in
Secure the Services, including to monitor for and respond to security incidents
Enforce the terms and conditions that govern the Services
Comply with legal obligations

We and our vendors may use artificial intelligence and machine learning technologies, including generative artificial intelligence, to facilitate the processing of information described in this Privacy Policy.

3. How We Share Your Information

We may share your information with:

Service Providers: Companies that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Business Partners: Partners who offer services jointly with us or on our behalf.
Other Third Parties Designated by You: You may authorize a third party to receive your information when you use the Services, such as when using a third-party debit program.
Business Transferees: In connection with or during negotiation of any actual or prospective business transaction (e.g., merger, acquisition, or divestiture), which may require disclosure of information to the parties to that transaction and their representatives. In the event of an insolvency, bankruptcy, receivership or similar proceeding, your information may also be transferred as a business asset
Professional Advisors: Such as lawyers, bankers, auditors, and insurers, where necessary.
Affiliates: Our parent company, subsidiaries, and other companies under common ownership or control with us for purposes consistent with this Privacy Policy.
Legal Requirements: If required to do so by law or in response to valid requests by public authorities.

We do not sell your personal information.

4. Your Rights and Choices

Depending on your location, you may have the following rights:

Access the personal information we hold about you
Request information about the categories of personal information we collect or disclose about you
Request correction or deletion of your personal information
Object to or restrict certain processing of your personal information
Withdraw consent at any time (where processing is based on consent)
Data portability

To exercise these rights, please contact us at privacy@matterformula.com .

We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. Certain information may be exempt from these requests under applicable law. For example, we need certain information in order to provide the Services to you or comply with applicable law.

We may need to verify your identity to process your information/know, access, correction, or deletion request, and we reserve the right to confirm your residency. Depending on the sensitivity of the information you are requesting and the type of request you are making, to verify your identity, we may request that you provide information such as authentication into your Service account, government identification, personal identifiers we can match against information we hold about you, confirmation of your request using the email address or telephone number associated with your account, or a declaration under penalty of perjury, where permitted by law.

You may be able to designate an authorized agent to make a request on your behalf. To verify your authorized agent's identity and authority to act on your behalf, we may require a copy of a valid power of attorney that you have signed and provided to your authorized agent. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps to verify your request, such as by verifying your identity directly with us and, providing proof that you have given the authorized agent signed permission to submit the request.

Depending on applicable law, if we deny your request to exercise the above privacy rights, you may have the right to appeal the denial. You may do so through the same mechanism this Privacy Policy designates for the submission of the request.

Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes

Depending on where you live, you may have the right to opt out of "sales" of your personal information and "sharing/processing of your information for targeted advertising." As described in the "How We Share Your Information" section above, we may disclose personal information to third-party advertising providers for interest-based advertising purposes or use related analytics partners to help us analyze use of our Services and our user/customer base. We may also disclose personal information to entities that have entered into joint marketing partnerships or joint ventures with us. Under applicable law, the disclosure of your personal information to these third parties may be considered a "sale" of personal information or the processing/"sharing"/processing of personal information for "targeted advertising" purposes.

You can submit requests to opt-out of processing of personal information for targeted advertising purposes by emailing us at privacy@matterformula.com . If you transmit a legally recognized browser-based opt out preference signal from your browser, we recognize such preference as a request to opt-out of processing of personal information for targeted advertising purposes to the extent required by applicable law.

Delete Your Account

You can request that we delete your online Service account by contacting us at privacy@matterformula.com . Please note that if we delete your account, we will be unable to provide any online or digital services to you or support for past products or services that you have purchased.

Opt-Out of Marketing Communications

You may request to opt-out of marketing emails by following the unsubscribe instructions provided at the bottom of any e-mail you receive from us or by sending your opt-out request to privacy@matterformula.com . After opting out of marketing emails, you may continue to receive service-related and other non-marketing communications, including notices of any updates to our Terms of Use Agreement or Privacy Policy.

Text Messages

We may offer communications via SMS texts or similar technology (including via automatic telephone dialing equipment, where permitted by applicable law) sent by Matter or any of its service providers, such as when we send you text messages to confirm, process, or notify you about the status and pickup location of an order you place with us, or for any customer service, account-related, or marketing purpose. To stop receiving text messages from a short code operated by Matter, reply STOP to any message you receive from such short code. Note that we may send you a message to confirm receipt of your STOP request. Message and data rates may apply for this service. You can also opt-out of Matter marketing texts by emailing us your request and mobile telephone number to privacy@matterformula.com .

Cookie Choices

Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser's settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and our Services may not work properly.

Precise Geolocation of Your Device

You can deactivate access to your mobile device's precise geolocation in your mobile device's settings.

Choosing Not to Disclose Your Information

If you do not provide information that we need to provide the Service, we may not be able to provide you with the Services or certain features. We will tell you what information you must provide to receive the Services when we request it.

5. Data Security and Retention

We implement appropriate technical and organizational measures to protect your personal information. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your information. You must keep your Account password secure and your Account confidential, and you are responsible for any and all use of your Account. If you have reason to believe that the security of your Account has been compromised, please notify us immediately in accordance with the "Contact Us" section below. We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

6. International Data Transfers

We are headquartered in the United States and may work with service providers and partners who operate in the United States and other countries. Accordingly, your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using the Services, you acknowledge and consent to such transfers of your information to the United States and other locations where we or our service providers or partners are located. You also acknowledge that your information will be protected subject to this Privacy Policy and United States laws, which may not be as protective as the privacy laws where you live.

7. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected "personal information" (as defined in the Children's Online Privacy Protection Act) online from a child under 16 without the consent of the child's parent or guardian as required by law, we will delete it as soon as possible. If you believe that we might have collected any personal information online from a child under 16, please contact us at privacy@matterformula.com .

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the effective date. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail or another manner through the Services. Any modifications to this Privacy Policy will be effective upon our posting the modified version as described above (or as otherwise indicated at the time of posting). In all cases, your continued use of the Services after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: privacy@matterformula.com